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Meet The Team

Our Sales and Technical Support teams are renowned for offering the highest level of customer care. Take a look at our team and get to know a bit more about the people on the phone!


Internal Sales


Call:  +44 (0)1732 861200   •   Email:  sales@sontay.com


Joanne Stopps 

Internal Sales Team Manager

Email:  Click here

Jo has been an integral part of the Sales Support team since 2010. Since joining as a Sales Support Advisor, she has also taken on the role of Sales Executive for all customers outside of Europe and the Middle East. Jo works with these customers by giving a personal touch to their queries and helping with project quotation enquiries. She also maintains great relationships with our regular UK and Ireland customers.

Lisa Ford 

Internal Sales Advisor

Email:  Click here

Coming from an intense call centre background, Lisa is capable of multi-tasking and giving accurate and fast information to customers. Over the last couple of years she has worked hard to grow her knowledge on the Sontay product range and can happily advise customers on product selection.

Clare Osborne

Internal Sales Advisor

Email:  Click here

Clare is the newest member of the internal sales team, joining in March 2017 and comes from retail sales background and predominantly customer facing role.  Clare is fast learning our product range and along with her positive outlook is becoming a valuable member of the team and is able to assist to with all your enquiries.


Technical Support


Call:  +44 (0)1732 861218  •   Email:  support@sontay.com

Tony Day 

Technical Support Engineer

Email:  Click here

Tony is one of Sontay's longstanding staff members. He has worked for the company since 2001 in a technical support role. His knowledge of the Sontay product range, industry applications and electronics is excellent and is often remarked upon by customers. This knowledge allows him to be able to offer valuable input in product development from a customer's point of view.


UK Sales


Richard Jubb

Northern Area Sales Manager

Phone Number: +44 (0) 7966 814472
Email:  Click Here

With over six years’ experience in business to business sales roles, Richard is bringing a wealth of experience to his new position. He has previously worked within the electrical industry for a UK based distributor of CCTV products and services as well as in the plumbing and heating industry selling both directly and through distribution channels.


International Sales


Kerima Cassim  

Export Sales Manager - Europe South & Rest of the World

Phone Number: +44 (0) 1732 861214
Mobile Number: +44 (0) 7827 304065
Email:  Click Here

Kerima started working for Sontay in 2006 as our European Sales Executive, focussing on building relationships with customers in Europe. Since then she has grown into International Sales Manager, developing Sontay's presence, not only in Europe but worldwide. Kerima still remains focussed on the European market with the many key relationships that she already has as well as nurturing new ones.

Donal Lynch 

Export Sales Manager - Ireland & Scandinavia

Mobile Number: +353 (0) 8725 23705
Email:  Click Here


Donal is a qualified Mechanical Engineer and has been working at Sontay since 2008. Donal is based in Co. Limerick, Ireland and manages sales in both the Republic and Northern Ireland. Donal works closely with customers in these territories to provide project quotations, product application advice, etc.

Ali Jabr  

Middle East Area Sales Manager

Mobile Number: +971 5636 222 63
Email:  Click Here

Ali comes to Sontay with 12 years’ experience, having held various technical and sales positions within the BMS industry. He has held senior positions for international and local companies in the field of BMS, automation and low current solutions industries. He is totally committed to providing first class sales service and technical support to our growing number of customers in the Middle East, as well as developing new business opportunities for Sontay products.


Gijs Erisman

Export Area Sales Manager - Benelux

Phone Number: +31 (0) 615904407
Email:  Click Here

Gijs brings a wealth of experience to his role, with over 10 years’ in business to business sales and management roles. As well as a proven ability to build relationships and the strong communication skills necessary to support Sontay’s partners. Gijs’ technical knowledge and background in BMS ensures he is perfectly equipped to help customers with all their queries. His presence in the region will ensure Sontay can provide local support, applications advice and excellent service to its customers. 




Mark Newton 

Sales Director 

Phone Number: +44 (0) 1732 861200
Email:  Click here


With over 20 years' experience, Mark joins Sontay with a wealth of knowledge in senior management roles and is skilled in developing world class sales teams. He has held senior director level positions for a number of companies within the lighting and switchgear markets both in the UK and internationally. Mark has a strong history for holistic sales expansion, brand development and generating company growth, which makes him the ideal person to drive Sontay sales in the UK as well as in Europe and the rest of the world.

Stacey Lucas 

Commercial and Marketing Director 

Phone Number: +44 (0) 1732 861216
Email:  Click here


Stacey has been an integral part of the customer support team since 2001. Starting as a Customer Service Advisor, she has worked her way up, taking on the management of many vital customer support areas within the company. Overseeing Sales & Technical Support, Internal Sales, Marketing and operation of the customer orientated focus of the business, there are not many areas where Stacey does not have an input.

Alan Braybrook 

Business Development Director

Phone Number: +44 (0) 1274 412455
Email:  Click Here

Alan Braybrook is well-known within the industry and has been with Sontay since 1997. He began his career at Sontay as Northern Sales Manager and has progressed through the company to UK Sales Manager and most recently as Sales & Marketing Director. He will now take on a new challenge as Business Development Director to raise awareness and grow the Sontay brand in more areas and to a wider audience.

Sandy Damm 

Managing Director

Phone Number: +44 (0) 1732 861200


Sandy brings a wealth of energy management and building automation experience to Sontay, following 15+ years in general management positions in international businesses around Greater Europe, North America and Asia. He has held P&L responsibilities in global engineering giants like, ABB and Hager, where he spent over 10 years.