Our site uses cookies

I agree Our site saves small pieces of text information, called “cookies” on your device. Find out more in our cookie policy. You can disable the usage of cookies by changing the settings of your browser. By continuing to browse the site you are agreeing to our use of cookies.

Meet The Team

Our Sales and Technical Support teams are renowned for offering the highest level of customer care. Take a look at our team and get to know a bit more about the people on the phone!


Internal Sales


Call:  +44 (0)1732 861200   •   Email:  sales@sontay.com


Joanne Stopps 

Internal Sales Team Manager

Email:  Click here

Jo has been an integral part of the Sales Support team since 2010. Since joining as a Sales Support Advisor, she has also taken on the role of working alongside our Middle East sales team. Jo works with these customers by giving a personal touch to their queries and helping with project quotation enquiries. She also maintains great relationships with our regular UK and Ireland customers.

Ellis Wilson

Internal Sales Advisor

Email:  Click here

Ellis joined the internal sales team in August 2019. She came from a legal background with a high attention to detail. Ellis is fast learning our product range and is able to assist with all your enquiries. 

Kate Day

Internal Sales Advisor

Email:  Click here

Kate previously worked at Sontay for 9 years and returned to the team in 2019. She came from retail sales background and predominantly customer facing role.  Kate already has knowledge of our product range and along with her positive outlook is a valuable member of the team and is able to assist to with all your enquiries.


Technical Support



Call:  +44 (0)1732 861218  •   Email:  support@sontay.com

Tony Day 

Technical Support Engineer

Email:  Click here

Tony is one of Sontay's longstanding staff members. He has worked for the company since 2001 in a technical support role. His knowledge of the Sontay product range, industry applications and electronics is excellent and is often remarked upon by customers. This knowledge allows him to be able to offer valuable input in product development from a customer's point of view.

James Barber 

Apprentice Technical Support Engineer

Email:  Click here

James joined as Sontay's first ever apprentice in September 2019. Having just finished his GCSE, he was looking for the next step. Within a few months, he was able to hold the technical helpline when Tony was out of the office and has been fully adopted by al in our production team.


UK Sales

Phil Berry  

UK / National Sales Manager

Mobile Number: +44 (0) 7780952773

Email:  Click Here

Phil has over 30 years’ experience within the Construction industry with extensive knowledge of the electrical, plumbing, heating, lighting and distribution market sectors. He joined us as Southern Area Sales Manager in 2019 and proved such a sucess that he was promoted to the National Account Manager role at the end of 2020.  Phil brings his passion and enthusiasm, as well as stability to his team and customers,  He is a key point of contact for our customers and will continue to build the Sontay business in the UK, whilst providing the excellent customer service the company is renowned for. 

Yousaf Waheed  

UKN / Sales Manager 

Mobile Number: +44 (0) 7966814472

Email:  Click Here

Sontay is continuing to evolve as a business and has recruited a new graduate area manager for the Midlands and South Wales region. Yousaf Waheed will be in the driving seat for this role, bringing years of experience with him and plenty of fresh energy too. Yousaf has over three years’ experience in finance, and during the pandemic made the decision to move into a sales position with Sontay, realising he has the personality and potential to succeed within this new role. 


International Sales


Kerima Barker

Export Sales Manager - France, Europe South & Benelux Region

Phone Number: +44 (0) 1732 861214
Mobile Number: +44 (0) 7827 304065
Email:  Click Here

Kerima started working for Sontay in 2006 as our European Sales Executive, focussing on building relationships with customers in Europe. Since then she has grown into International Sales Manager, developing Sontay's presence, not only in Europe but worldwide. Kerima still remains focussed on the European market with the many key relationships that she already has as well as nurturing new ones.

Tristan Landi

Graduate Sales Executive - France

Mobile Number: +44 (0) 7570 670635
Email:  Click Here

Tristan joins us as a recent graduate in Sports Psychology to support our customers in France. He will be using the skills he has learnt in sport psychology at Sontay. “My day-to-day role is heavily reliant on interacting with people; understanding how the regions are doing, managing relationships with customers and helping them resolve an issue."

Donal Lynch 

International Sales Manager

Mobile Number: +353 (0) 8725 23705
Email:  Click Here

Donal is a qualified Mechanical Engineer and has been working at Sontay since 2008. Donal is based in Co. Limerick, Ireland and manages International Sales for both the Republic and Northern Ireland, Scandinavia and our Rest of the World regions.  Donal works closely with customers in these territories to provide service and support for project quotations, product application advice and much more.

Ali Jabr  

MENA / Sales Manager - Middle East & North Africa

Mobile Number: +971 5636 222 63

Email:  Click Here

Ali comes to Sontay with 12 years’ experience, having held various technical and sales positions within the BMS industry. He has held senior positions for international and local companies in the field of BMS, automation and low current solutions industries. He is totally committed to providing first class sales service and technical support to our growing number of customers in the Middle East, as well as developing new business opportunities for Sontay products.

Mohammed Hani  

KSA / Sales Manager - Kingdom of Saudi Arabia 

Email:  Click Here

Mohammed joined in Sontay in February 2020. He has graduated as an Electrical Engineer from King Fahad University of Petroleum & Minerals (KFUPM) in end of 2013, he started his sales career with Johnson Controls as a Sales Engineer in selling BMS to a new project for around four years. After that, he had the opportunity to work with Honeywell Building Solution for another two years in selling BMS as aftermarket Senior Sales Account Manager. He joins us as Country Sales Manager for Saudi Arabia to expand Sontay business in Saudi Arabia with the support of Middle East Sales Manager.




Mark Newton 

Managing Director 

Phone Number: +44 (0) 1732 861200

Email:  Click here

With over 20 years' experience, Mark joins Sontay with a wealth of knowledge in senior management roles and is skilled in developing world class sales teams. He has held senior director level positions for a number of companies within the lighting and switchgear markets both in the UK and internationally. Mark has a strong history for holistic sales expansion, brand development and generating company growth, which makes him the ideal person to drive Sontay in the UK as well as in Europe and the rest of the world.

Stacey Lucas 

Commercial and Marketing Director 

Phone Number: +44 (0) 1732 861216
Email:  Click here


Stacey has been an integral part of the customer support team since 2001. Starting as a Customer Service Advisor, she has worked her way up, taking on the management of many vital customer support areas within the company. Overseeing Sales & Technical Support, Internal Sales, Marketing and operation of the customer orientated focus of the business, there are not many areas where Stacey does not have an input.

Lorna McCabe  

Finance Director

Phone Number: +44 (0)1732 861227
Email:  Click here


Lorna has more than 20 years of financial management experience across a number of industries supporting operations in Blue-Chip companies and private enterprises. She has played an integral role in Executive teams serving on numerous Boards and committees’ .She has a postgraduate qualification in Corporate law that enhances her financial skills. Lorna has a reputation for optimising resources and improving processes to streamline organisations and maximise returns.

Martin Portwood  

Operations Director

Phone Number: +44 (0) 7901 210631
Email:  Click Here

Martin is a trained and experienced Industrial Engineer.  His career has involved working as a Manufacturing Manager and Site Manager in the Medical Devices Industry for over 25 years.  His attention to detail gained from working in such a precision industry as Medical Devices lends itself well to the quality and focus required at Sontay.  He has keen interests in World Class and Lean Manufacturing and its implementation into business to improve their effectiveness.