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Meet The Team

Our Sales and Technical Support teams are renowned for offering the highest level of customer care. Take a look at our team and get to know a bit more about the people on the phone!


Internal Sales


Call:  +44 (0)1732 861200   •   Email:  sales@sontay.com


Joanne Stopps 

Internal Sales Team Manager

Email:  Click here

Jo has been an integral part of the Sales Support team since 2010. Since joining as a Sales Support Advisor, she has also taken on the role of working alongside our Middle East sales team. Jo works with these customers by giving a personal touch to their queries and helping with project quotation enquiries. She also maintains great relationships with our regular UK and Ireland customers.

Ellis Wilson

Internal Sales AdvisorCopy

Email:  Click here

Ellis joined the internal sales team in August 2019. She came from a legal background with a high attention to detail. Ellis is fast learning our product range and is able to assist with all your enquiries. 

Kate Day

Internal Sales Advisor

Email:  Click here

Kate previously worked at Sontay for 9 years and returned to the team in 2019. She came from retail sales background and predominantly customer facing role.  Kate already has knowledge of our product range and along with her positive outlook is a valuable member of the team and is able to assist to with all your enquiries.


Technical Support



Call:  +44 (0)1732 861218  •   Email:  support@sontay.com

Tony Day 

Technical Support Engineer

Email:  Click here

Tony is one of Sontay's longstanding staff members. He has worked for the company since 2001 in a technical support role. His knowledge of the Sontay product range, industry applications and electronics is excellent and is often remarked upon by customers. This knowledge allows him to be able to offer valuable input in product development from a customer's point of view.

James Barber 

Apprentice Technical Suppor

Email:  Click here

James joined as Sontay's first ever apprentice in September 2019. Having just finished his GCSE, he was looking for the next step. Within a few months, he was able to hold the technical helpline when Tony was out of the office and has been fully adopted by al in our production team.


UK Sales


Richard Jubb

Northern Area Sales Manager

Phone Number: +44 (0) 7966 814472
Email:  Click Here

With over six years’ experience in business to business sales roles, Richard has brought a wealth of experience to his  position. He  previously worked within the electrical industry for a UK based distributor of CCTV products and services as well as in the plumbing and heating industry selling both directly and through distribution channels.

Phil Berry  

Southern Area Sales Manager

Mobile Number: +44 (0) 7780952773

Email:  Click Here

Phil has over 30 years’ experience within the Construction industry with extensive knowledge of the electrical, plumbing, heating, lighting and distribution market sectors. He joins us as Southern Area Sales Manager and will bring his passion and enthusiasm, as well as stability to the South East. In his new role, Phil will be a key point of contact for our customers and will continue to build the Sontay business in the area, whilst providing the excellent customer service the company is renowned for. 

Marco Ciaurro  

Southern & South West - Graduate Sales Manager

Mobile Number: +44 (0) 7966 814470

Email:  Click Here

Marco graduated from Leeds Beckett University in 2018 and worked for an electrical engineering company through the latter part of his degree. He is very excited to be embarking on a career in sales with Sontay. Marco's home is Nottingham, but his family are from Italy. He enjoys cooking and loves his football, playing as much as he can and supporting Nottingham Forrest.


International Sales


Kerima Barker

Export Sales Manager - Europe South & Rest of the World

Phone Number: +44 (0) 1732 861214
Mobile Number: +44 (0) 7827 304065
Email:  Click Here

Kerima started working for Sontay in 2006 as our European Sales Executive, focussing on building relationships with customers in Europe. Since then she has grown into International Sales Manager, developing Sontay's presence, not only in Europe but worldwide. Kerima still remains focussed on the European market with the many key relationships that she already has as well as nurturing new ones.

Donal Lynch 

Export Sales Manager - Ireland & Scandinavia

Mobile Number: +353 (0) 8725 23705
Email:  Click Here

Donal is a qualified Mechanical Engineer and has been working at Sontay since 2008. Donal is based in Co. Limerick, Ireland and manages sales in both the Republic and Northern Ireland. Donal works closely with customers in these territories to provide project quotations, product application advice, etc.

Ali Jabr  

Middle East Area Sales Manager

Mobile Number: +971 5636 222 63

Email:  Click Here

Ali comes to Sontay with 12 years’ experience, having held various technical and sales positions within the BMS industry. He has held senior positions for international and local companies in the field of BMS, automation and low current solutions industries. He is totally committed to providing first class sales service and technical support to our growing number of customers in the Middle East, as well as developing new business opportunities for Sontay products.

Mohammed Hani  

Kingdom of Saudi Arabia Sales Manager

Mobile Number: +966 55 61 44 900

Email:  Click Here

Mohammed joined in Sontay in February 2020. He has graduated as an Electrical Engineer from King Fahad University of Petroleum & Minerals (KFUPM) in end of 2013, he started his sales career with Johnson Controls as a Sales Engineer in selling BMS to a new project for around four years. After that, he had the opportunity to work with Honeywell Building Solution for another two years in selling BMS as aftermarket Senior Sales Account Manager. He joins us as Country Sales Manager for Saudi Arabia to expand Sontay business in Saudi Arabia with the support of Middle East Sales Manager.

Hugo Cayssials 

Export Area Sales Manager - South of France

Mobile Number: +33 (0) 7 84 42 55 54
Email: Click Here 

Hugo joined Sontay in April 2018 after several years in the food business. Thanks to his experience in business development management, he is now responsible for the establishment and growth of Sontay in the southern half of France. Dynamic, responsive and attentive, he makes every effort to meet the daily needs of its customers.

Fabien Géhan

Export Area Sales Manager - North of France

Phone Number: +33 (0) 6 77 45 56 41
Email:  Click Here

Fabien has over 10 years of technical and sales experience in the B2B market, working for leading manufacturers in the electrical distribution industry including Rexel and Neutrik in France. 




Mark Newton 

Managing Director 

Phone Number: +44 (0) 1732 861200

Email:  Click here

With over 20 years' experience, Mark joins Sontay with a wealth of knowledge in senior management roles and is skilled in developing world class sales teams. He has held senior director level positions for a number of companies within the lighting and switchgear markets both in the UK and internationally. Mark has a strong history for holistic sales expansion, brand development and generating company growth, which makes him the ideal person to drive Sontay in the UK as well as in Europe and the rest of the world.

Stacey Lucas 

Commercial and Marketing Director 

Phone Number: +44 (0) 1732 861216
Email:  Click here


Stacey has been an integral part of the customer support team since 2001. Starting as a Customer Service Advisor, she has worked her way up, taking on the management of many vital customer support areas within the company. Overseeing Sales & Technical Support, Internal Sales, Marketing and operation of the customer orientated focus of the business, there are not many areas where Stacey does not have an input.

Alan Braybrook 

Business Development Director

Phone Number: +44 (0) 1274 412455
Email:  Click Here

Alan Braybrook is well-known within the industry and has been with Sontay since 1997. He began his career at Sontay as Northern Sales Manager and has progressed through the company to UK Sales Manager and most recently as Sales & Marketing Director. He will now take on a new challenge as Business Development Director to raise awareness and grow the Sontay brand in more areas and to a wider audience.