John Atherton—who prefers to be called Johno—joins Sontay as the UK North Sales Manager, bringing with him a wealth of experience spanning customer service, operations, recruitment, teaching, and mechanical and engineering. With a passion for delivering outstanding results and building strong client relationships, Johno is well-placed to drive growth and success in the northern region.

Outside of work, Johno is a dedicated sports enthusiast, playing semi-professional football for his local team. His commitment to teamwork and performance on the pitch mirrors his approach to business—striving for excellence, collaboration, and success. Johno is excited to embark on his career with Sontay and looks forward to supporting customers and partners across the UK North region.

When did you join the team?

I joined team Sontay on 2nd June 2025.

What is your favourite part of being at Sontay?

The people at the company, everyone is working in the same direction and going out their way to help each other. I’ve felt very welcomed, and it’s helped me to settle in quickly. 

My inspirations?

My Dad- his outlook on life and how he understands me and the endless support. He is always wanting me to be happy and to reach my goals, his work ethic is unbelievable too and gains all my respect. 

What do you do outside of Sontay?

I love playing football and play semi-professional for a local team, and playing darts with my mates/family to wind down. 

I moved in with my girlfriend last year and spend a lot time on walks, seeing different places too and making new memories.

I love watching films/series and even the music involved within them especially Hans Zimmer.